Who we are

I'm Sass. I run Meshh Social - a boutique marketing agency for founder-led brands who don't do boring.

Based in Melbourne now, but I grew up on the remote north west coast of Tasmania - which explains a lot about how I work.

I believe marketing is part strategy, part courage, and part “Let’s try this and see what happens.”

Modern living room with a green chair, a low wooden coffee table with a bowl of yellow lemons, a gray sofa, a textured white and gray rug, a flat-screen TV, and wooden paneling on the walls.
A woman with long brown hair and a black sleeveless top sitting outside at a table, holding a blue mug of coffee and smiling.

About Sass

In the 1990s, my husband and I sold everything and moved to Copenhagen with our two-year-old son. I'd never visited. Didn't speak Danish and the internet wasn't a thing yet.

Within two years, I was managing a flagship store in the middle of Copenhagen - in Danish.

After five years, I was back in Melbourne managing with Country Road. They couldn't find the right person in New Zealand to take on their Wellington store, then their Auckland flagship. So we kept saying yes to adventures.

Eventually I burnt out. We landed in Byron Bay, where I opened my own boutique, built an e-commerce store, and survived the GFC.

Somewhere along the way I realised what I truly loved about retail was connecting with people and solving their problems (I'm also competitive, so I loved achieving results). That's when I shifted into marketing and strategy.

These days I work with founder-led brands across Australia - tourism, lifestyle, interiors and creative, founder-led brands run by passionate humans doing interesting things.

What that background means for you

I've been on your side of the table. I've managed big operations and one-person shows. I know what it's like when you're figuring it out as you go, when cash flow is tight, when you're working seven days straight.

I'm not here to give you content calendars you'll never use. I bring strategy that makes sense for where you are right now - steady, chaotic, or somewhere in between.

There's no "us and them." We're a team. I get it because I've been there.

What I believe

  • Change is good (I get restless when things stay the same)

  • Strategy and data matters, but so does intuition

  • You don't need it all figured out to start

  • If it's boring or feels wrong, I'm not doing it (and neither should you)

Who I work with

Founder-led brands who value relationships as much as results. People who want long-term growth - not quick wins or "bro marketing." Brands that care about connecting with the right people, not just anyone.

If you want someone who's been around long enough to know what works, curious enough to keep learning, and brave enough to try new things - let's talk.

A person sitting at a wooden table in a cafe, writing in a notebook. The table has a cup of coffee with latte art, sunglasses, a jar, a small container, a metal cup, and an open leather notebook. There is a brown tote bag hanging on the chair

Get in touch

Interested in working together? Fill out some info and we will be in touch shortly. We can’t wait to hear from you!