Sass grew up on the far North West Coast of Tasmania, a place shaped by wild landscapes and a strong sense of community. Her curiosity and drive for ‘more’ led her to travel extensively, living in Copenhagen, Melbourne, and New Zealand before eventually settling in Byron Bay in 2007.

There, she opened her own retail store and successfully built an e-commerce business, embracing digital marketing and social media long before they became essential tools. She quickly saw how the right approach could shape a brand, build trust, and create real connections.

In 2014, Sass left retail to focus entirely on social media, organic content marketing, and brand support. Over the years, she has worked with boutique accommodation, tourism brands, and creative-led businesses, helping them refine their digital presence and connect with their audiences in meaningful ways.

Now based in Melbourne, Sass works with clients across New South Wales, Victoria, and Tasmania, using her holistic approach to strategy, creativity, and relationships to bring brands to life online. For her, social media isn’t just about visibility, it’s about building clarity, consistency, and connection so that people want to be part of the experience.